fef777 Got Weird? Milk Is Headed for Its Strangest Year Yet.

data de lançamento:2025-03-26 03:57    tempo visitado:159

By the end of the 20th century, it seemed like cow’s milk was over, along with scrunchies and network television. Soy and nut milks had moved from health-food shelves to the supermarket to Starbucksfef777, and oat milk was waiting in the wings to take over the nation’s lattes.

But in 2024, U.S. consumption of whole milk rose by 3.2 percent — only the second increase since the 1970s — while consumption of plant milk fell 5.9 percent, according to data from Circana, a market research firm. Sales of dairy milk overall were up 1.9 percent, and sales of raw milk spiked by 17.6 percent.

“For dairy milk to be growing at all is surprising, much less by these numbers,” said John Crawford, Circana’s dairy expert. “This reverses trends that have been in place for decades.”

Americans have long had a turbulent relationship with milk. It was a public-health menace of the 19th century, a patriotic staple of the mid-20th century, and a nutritional, ethical and environmental conundrum in the 21st. Yet another shift is underway.

ImageThere are so many milks on the market that the dairy giant Darigold has resorted to calling cow’s milk “Classic Milk.”Credit...Shawn Michael Jones for The New York Times

As the raw-milk enthusiast Robert F. Kennedy Jr. awaits confirmation as Health and Human Services secretary, milk is poised to have a very strange 2025.

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A person familiar with the matter confirmed that the relationship was with Mr. Kennedy, a former Democrat who ended his independent run for president in August and has since endorsed former President Donald J. Trump. Mr. Trump’s campaign has named Mr. Kennedy to his transition team should he win the election in November.

“It was truly a couture book,” said Robert Burke, a former Bergdorf executive turned luxury consultant who today counts Assouline among his clients. “We sold them as fast as Prosper could wrap them,” Mr. Burke recalled.

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